It is a word argentina installed an advertising of liquor three pens ( among others starring the actress and TV host Susana Gimenez ) in the 1970's. It is associated with the word lunfardo 34, despiole " ( " " " confusion descontrol 34, " things or people unleashed " ) with the brand of the drink. It was as a synonym for 34, despiole " While advertising is recalled, but was leaving to use over time.
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