It is a term used by Herbert Marshall McLuhan, a Canadian sociologist to refer to the world as quot; a global village quot; and humanity as quot; a planetary tribe quot; as a result of its analysis of the media, particularly television, during the 1960.El term global village aims to describe the socio-cultural consequences of communication, immediate and global, all kinds of information, similar to revive a small village living conditions regardless of where you are.
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