Excessive pride or excessive vanity. It's the "accumulation" of Bronze in the blood. It is also called modern enfemety or bronze. This is actually a term used to call the "disease" suffered by many people who have excessive conceit and believe themselves superior to all others. They think they're gods and deserving of a statue or at least a bust. It is mostly used in the medical guild. Egolatra, extreme egolatra.
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