It is a trade name that became generic, at least in Argentina. The de Luca agency wanted to take advantage of an ovenless dessert recipe with chocolate biscuits, sweet milk and cream cheese invented in 1982 by one of its creative, Marité Mabragaña, and convinced its customers Mendizabal (Mendicrim cheese), Bagley (Chocolinas cookies) and Ronda (sweet milk) to include the recipe in their packaging, and so they made a combined advertising campaign on graphic and television. Over time the 'chocotorta' became a traditional dessert, even if its origins are not remembered. See gnocchi of '29 .
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