It is a dirty word, especially when applied as an adjective to the woman who is a sex worker. That is why, to protect the dignity of this woman, now is commonly called Lady's company. On the other hand, this word is used in female or male and singular or plural to express anger, mainly in situations where something has gone wrong or when something has been misplaced or lost. Examples: "I cannot find the keys to whores". "I lost the bet bitch." "Again went off the fucking truck", etc.
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