It is a method of marketing. It is the abbreviation of Sécurité - Orgueil - Nouveauté - comfort - Argent - Sympathie, in French or security - pride - novelty - comfort - money - friendliness, in Spanish. They are the tips to keep in mind that a client buy well and be satisfied.
* Only one "like" per meaning and day, the more "likes" the meaning will appear higher in the list