TECHNICOLOR mode of filming color films. Technicolor is the registered trademark of a number of color cinema processes developed by Technicolor Motion Picture Corp. , today part of the new company Technicolor, exThomson. ( disambiguation ) . Technicolor is a color filmmaking process invented in 1916 and then improved over several decades. It was the most widely used process in Hollywood between 1922 and 1952. Technicolor was recognized for its saturated level of color, and was used to film musicals such as The Wizard of Oz (1939) and Singing in the Rain (1952), period films such as Robin Hood (1938) and Gone with the Wind (1939), or animated feature films such as Snow White and the Seven Dwarfs (1937) or Fantasia (1940), both by Walt Disney.
