It is a voice in English that is much within advertising in Spanish (often adapted to the spelling of the language as 'ecofriendly'). It is a reduction of ecologically friendly, and since 'ecological' became a regulated quality label awarded by control bodies (as in the EU) they use it on products that cannot reach that category, but still have to be sold to ecosensitive buyers without the risk of fines or penalties for "misleading advertising" , even if it is still an eco-bleaching .
