deixis or deíxis.
1. f. Ling. Signs carried by some linguistic elements that show, such as this, that; that indicate a person, as I, you, or a place, as there, above; or a time, as yesterday, now. The marking can refer to other elements of the speech or present only in memory. I invited them to your brothers and your cousins, but these do not accepted. Those days were great.
2. f. display that is carried out through a gesture, accompanied or not to a grammatical deíctico.
deíxis anaphoric.