In terms of time means in the afternoon ( after noon ). In terms of location geographical or astronomical means westward, westward ( after the 41 zenit; Otherwise it would be noon down ( before noon or in the morning and before the sun reaches the zenith or sea to the East, East )
In terms astronomical, the noon is the point at which the Sun is more near the zenith (the point more high or culmination). Noon up would be from that time onwards.In terms geographical, the noon is the South. Example: Midday in Spain is the same as the South of Spain. Noon up would be from the South to the North.