Another version of locutions such as "throw on deaf ears" or "throw something on deaf ears".
Danilo Enrique Noreña Benítez
It means that it is not taken advantage of, that it is lost. Discarded benefit, missed opportunity to obtain an achievement or benefit. Which was not helpful. Waste, waste.
John Rene Plaut
FALLING ON DEAF EARS is useless, talking to the wall
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