The action resulting from the mental process that evaluates the potential results of a decision to be made, where at least one of these is good enough to counterbalance all other alternatives, including those that entail losses. The stock, therefore, bets on the favorable result, taking for granted the potential losses. In business areas, we talk about calculated risks, where there are processes to defer or pay for the mitigation of risks in case negative events occur. For this, you can consider models to take risks or tools such as risk maps.
Taking the riskIndispensable condition of starting a business is to accept that you should invest time and money (sometimes a lot) in an activity that has no security of being successful. Risk of losing everything that has been invested and remaining additionally with debts, is the first thing that must understand who wants to be entrepreneurial. Making the decision to take such a risk, can only make it very few. Studies show that out of every 10 starts that start, 8 of them are closed before completing a year of life. A very large business mortality. It's hard to find those who have the courage to stand up to her. The bureaucrats, who give professorship in entrepreneurship, none of them ever took the risk of starting a company. The job of bureaucrats as one of them explained to me is to "study the phenomena, from their office (bureau), and present pictures of the situation". In no case is your job to suggest solutions and less implement them. They don't take risks, even if they advise. They say "do what I say, but not what I do." They don't realize that humans, like animals, learn only by example.
