It is the Latin name for a plant and a genus of Plants. It means eternal or lasting flower. He doesn't wither, unmarcessable. The Spanishization of the term is amaranth or amaranta . The genus Amaranthus belongs to the family Amaranthaceae. They are also known as taramago, bledo, capollo. Amaranto or amarantus is also a common name for birds of the genus Lagonosticta of the family Estrildidae.