ZERO CRUELTY anglicism for crueltyless, norm of industry and commerce, which labels its products with this slogan, alluding to the fact that in the elaboration, distribution and marketing of the same has had the most absolute concern of not having made suffer or have killed any animal in the whole process so that the product reaches the hands of the buyer. It is possible to think that in some cases it is labeled like this without major regard, only to improve the image and increase sales, so it is advisable to investigate what protocols, programs and contributions the company makes to make this happen.
