Even if they are already using it as a brand, it turns out that it does have its definition. It is an irony based on terms such as centenial or millennial, and used with the plural ending 'ls' that does not exist in Spanish to be more than a parody of the original in English. It follows the line of half-absurd names that sociology invents (and why deceive us, the marketing) for an age range that by 2020 would be 50 years or older, but they have had to adapt to the use of digital technology, with which they were not educated. Of course, it comes from the old word. See also baby boomer, generation x, generation y , generation z , xenials .
