It is surely a reference to the "Romer model" in the theory of "endogenous growth". Paul Romer argues that economic development occurs from within the model, through human capital, knowledge, prior investment in education; and not so much of external factors or of the relationship between companies or institutions in the same sector.
ROMER is a Chilean company that manufactures containers, based in southern Chile. 2 . ROMER Labs is a leading global provider of diagnostic solutions for the safety of food for human consumption and animal feed. 3 . Romer is a brand of Britax Romer Spanish company that manufactures car seats and strollers for babies. Maybe it's a shrinkage of wheels and merchandising