It is an obsession to have the latest technology. It is the desire to have the latest model of any product technology, characteristic of fully consumerist profiles without self-control. It can be a new disease of the new millennium, which affects people who recognize that they are happy if you buy new, so-called " 34 tecnoadictos;. Neofilia, is a term first used in the 1960s by the essayist Christopher Booker, now used to accommodate the newly described obsession.