Meaning of multicanalidad

Danilo Enrique Noreña Benítez

multicanalidad

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This is the property or quality of having multiple channels or options available. The term can be used in economics and also on television. On TV, it is the option to be able to view the signal of several channels simultaneously.

  

John Rene Plaut

MULTICHANNEL quality of concern and attention of a brand, supplier or commercial company focused on the different means of arrival to the consumer, be it magazines, internet, television, cell phones, radio, news, marketing events and others. It differs from OMNICANALITY, in that the focus is focused on the buyer or user and not on the channels.

  

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