Reflexive verb. LOA excessive, snooty, own excellence recognized by other people or conviction of capacity attributed by the same individual, even on black or illicit acts. Proverb: praise in own mouth is vituperio. Etymology: from the transitive verb «iact?re»: launch, making the reflective ending «is»: action that is executed in the same subject. Synonyms: endiosar is proud, glorify it, hold is boast is, boast.