INFOENTMENT Consists of the presentation of news, information and any kind of story in a way that attracts and keeps the listener entertained, unlike the hard information where the facts are presented formally without showmanship or muting. For example, political infotainment includes the participation of politicians on TV who tell their personal life, experiences, clashes and arguments between characters with jokes and luxury details. Trivia presentations, where the auditorium participates or sends messages to the channel and other similar diversions are part of the infotainment technique.
