Instill comes from the same family gives the word calca, tracing, stress, make a copy of... Examples: When parents want them to instill something to the children the best way is, repeated many times required a concept the brain to encode new information, the result will be that the children end up becoming parents or copy of any pattern, model who wish to pursue. The mass media, advertisers, market logos, etc. They know very well this principle and use it for commercial uses and thus achieve penetrate into the subconscious of people for purely commercial purposes. Also religious use it for political purposes, etc.