edun is incorrectly written, and should be written as "Edun or EDUN" being its meaning:
EDUN is a fashion brand founded in 2005 by Ali Hewson and Bono to promote trade in Africa through the purchase of production across the continent. In 2009 EDUN became part of the LVMH group. It has headquarters in Dublin, Ireland and New York in the United States. The name EDUN resulted from NUDE " nude " spelled backward, to suggest " natural " and the garden of Eden ).
