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Meaning of ecoblanqueo

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It is a financial or public image laundering by people and companies that did not respect ecological protection standards. It can be a real conversion or just an advertising medium. See ecological, eco-friendly, eco-labeling, ecowash, eco-prefix.


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John Rene Plaut

ECOBLANQUEO marketing management that commercial companies do, especially clothing, to make buyers believe that they are sustainable and concerned about the environment, when in fact they do the legal minimum to avoid fines or, simply, make misleading advertising. See GREENWASHING and zero cruelty


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