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Meaning of ecoblanqueo by John Rene Plaut




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John Rene Plaut

ecoblanqueo
  47

ECOBLANQUEO marketing management that commercial companies do, especially clothing, to make buyers believe that they are sustainable and concerned about the environment, when in fact they do the legal minimum to avoid fines or, simply, make misleading advertising. See GREENWASHING and zero cruelty

  

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What is the meaning of ecoblanqueo in the Spanish open dictionary

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