ANTIMARCA Antithesis of a trademark . A mark that is. creates and works in order to counteract another brand, for an ecological purpose or of some purported social benefit. 2 . Antifan Spanish sports page, which owes its name to highlight its dissident position in front of the sports newspaper Marca . 3 . Any process or peoduct that reduces or prevents the creation of marks on the skin or in another luster.
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